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Benefit Corporations and Purpose-Driven Commerce

 “Brands and consumers will continue to come together to form a more cohesive and fluid business ecosystem….The new era of business is about creating enterprises that work together in tandem to drive commerce that matters.” – Billee Howard, We-Commerce...

(Trade)Marking Your Territory

A strong trademark or service mark can become a valuable asset for your business, so when you come up with a great name or memorable tagline for your product or service, it makes sense to register the trademark. Common...

You, Me, and 83(b)

Imagine you’re at a cocktail party with a circle of sophisticated, seasoned startup investors and you get caught in a conversation about 83(b) elections, finding yourself completely out of your depth. What you do next is critical: First, get...